Airbnb
Content Creation
Content Strategy
Product Positioning
Community Engagement
A/B Testing
Local Companion was an experimental Airbnb product designed to help travelers experience a city like a local, combining curated experiences with real-time recommendations in two test markets, San Francisco and Tokyo.
As part of a 17-person cross-functional product team, I helped shape the product through content strategy and creation, product positioning, community engagement, and testing.
Insights from Local Companion helped inform Airbnb’s later development of Experiences, an early step in the brand's evolution beyond accommodations into end-to-end travel.
