Mission Bicycle
Brand Marketing Strategy
Content Marketing
Content Creation
Social Media Marketing
Photography
Community Engagement
Owned & Shared Media
Mission Bicycle was a San Francisco–based boutique brand known for its hand-built, custom bicycles and distinctly modern, minimalist aesthetic.
As part of a three-person marketing team, I helped translate that aesthetic into a cohesive digital presence—developing content, photography, social media strategy, and campaigns designed to grow brand awareness, deepen community engagement, and drive retail sales.
As part of that strategy, I launched Mission Bicycle’s Instagram and grew the profile to more than 43,000 followers in under eight months. The work earned recognition from Instagram in The Instagram Handbook for Brands, which highlighted Mission Bicycle as a standout example of engaging brand content.
